When it comes to choosing the site for a new hotel there are many considerations to take into account. For many projects it is so important to have a clear idea of exactly what you want a new hotel to look like; to understand the importance of the location, what type of guests will be aimed for, and other factors. One of the most important decisions you will make as the person responsible for a brand new hotel venture is whether or not it is to be a new build or a refurbishment of an existing building, and also whether you prefer modern architecture or a period hotel in aesthetic. Whatever you choose it is important that you have the assistance of an architect with hotel sector experience, and the ability to provide you expert guidance from start to finish, whether you wish to have a period or modern design.

A primary thought with any hotel venture, no matter when and where in history is that of location. If the location of the hotel isn’t right in some way, it is hard to fix anything, no matter how well the hotel is designed, and how great customer service is. There are, of course, destination hotels and holiday packages for those people looking for that type of specific holiday, and it is far easier to do that in the days of the Internet where the customer has more access to research and find the hotel of their dreams, but for most hotel ventures the idea is to get the location spot on from day one, maximising exposure to a wider audience in that area.

There are two approaches to the design of a hotel in the vast majority of cases, and both have their merits. Choosing between modern architecture and a design that is period in its aesthetic is an important decision to make. Modern hotels in city centre locations especially serve a purpose in attracting a younger generation of clientele in most cases, with clean edges, fast and high levels of customer service, functional design and a feeling of design that fits with the fast pace of a city. Period architecture on the other hand lends itself to hotels that are often smaller, designed with comfort in mind and looking to attract maybe older customers with a bit more money, and alternative people generally. Those looking for a boutique experience that is more personal and specific to them.

In towns and cities in the UK there are plenty of beautiful period buildings that provide a framework for beautiful boutique hotels, accentuating the positives of the period architecture, internal beams, high ceilings and large windows, to create a stunning and comfortable hotel that ticks all the boxes of a visiting guest with some disposable cash in their pockets. Architects with experience in the hotel sector will completely understand the different pressures and logistical challenges within buildings that have a period or a modern feel. When working on a brand new hotel project, find architects with hotel experience that can help you deliver the best service possible to your future guests.